PAMPERS' EVOLUTION ------------------ Summary: This is the story of how life develops if Pampers would develop nappies big enough for everyone. It follows three people's lives: a DL who becomes the model for his size of Pampers; The Pampers spokesman who tells the world all about his company's new nappies; and a boy who never wanted nappies, but whose Mum forces him to wear them a lot, and who begins to enjoy himself. JAMES' STORY My Dad was an accountant, and very interested in the movements on the stock market. Over a few weeks, he mentioned a few times one particular movement. "Pampers' stock has risen a lot recently." "The Pampers stock is at 200% from last year. I wish I'd leapt on that earlier." "Pampers is up again. How popular can nappies get?" I could tell him one facet of how popular nappies could get, because they were unimaginably popular with me. I stupidly acquiesced with potty training at the early age of two, and only then did I realise that being potty trained meant that I didn't get nappies any more, no matter how much I begged. With this realisation, I resisted the attempts to stop my bedwetting until I was seven. After that I stayed friends with someone I didn't like so I could steal his Drynites whenever I went over. He never saw the link between me stopping talking to him and him stopping wetting the bed. One particular day, I was staying home ill, and in boredom flicked through my Dad's Financial Times. I stopped agog when I saw the word 'Pampers' in one of the headlines. "With an unprecedented rise in the stocks and profits of nappy producer company Pampers, they are extending their demographic beyond early toddlers, past Huggies Drynites' early teens and all the way to nappies big enough to fit overweight adults. Even though this may seem like an obvious flop, we ask what else a nappy company could spend this money on, and whether or not their new products really will be as useless as one would think." was the subtitle. I pinched myself... no I wasn't dreaming. They were going to make Pampers nappies big enough for everyone, and according to the article, they were going to make them just as available as the others. The article talked about how they were going to target the large nappies not only as protection for the incontinent and bedwetters, but also as tools. They conjectured that many parents from experience would be keen to put nappies on their kids even up to ages like eighteen when they went on long car journeys, not only in case of accidental wetting, but also so purposeful use if they didn't want to stop for the toilets every five minutes. There were many, many similar reasons, all of which seemed sound and believable. I spent the rest of the day on the internet trying to find out more about it. Finally, I took the obvious step of going to pampers.com, something I stupidly hadn't done earlier. There wasn't much about it, but I ordered an information pack that they were offering free. The pack came two days afterwards. It didn't contain the free samples that I was hoping for, but there was a lot of information. They were planning to extend their range as follows: SIZE DESCRIPTION � SIZE DESCRIPTION 1 Newborn � 10 Extra Large Child 2 Mini � 11 Small Teen 3 Midi � 12 Medium Teen 4 Small Toddler � 13 Large Teen 5 Medium Toddler � 14 Young Adult 6 Large Toddler � 15 Medium Adult 7 Small Child � 16 Large Adult 8 Medium Child � 17 Oversize 9 Large Child � 18 Oversize Plus It sounded like there were enough sizes to make a perfect size for everyone, not like those ones designed for a huge range of waist sizes. They were making lots of ranges for different sizes. Baby Dry became Child Dry, Teen Dry and Adult Dry accordingly. You could get most sizes either with one or two straps, and there were even some sizes in Pull-up style. As I read through their plans for production and deployment, I got to the last page, the one which excited me the most. WANTED: Models to begin the first advertising campaign for the Pampers Full Range. A male model is needed for each size of nappy. To apply, please send a photograph of yourself or your child or baby in either a nappy or underwear along with your waist size to... Then there was an address. This was something I definitely had to do, so I began to decide how involved to get my parents. And when I saw that under 18s needed parental consent, that decided for me. The next day over breakfast, I showed it to my parents. "This came through the door, and I thought that it might be a good way to uh... make some extra pocket money." "Really?" asked Mum, "Wearing nappies? I mean... a lot of people will be seeing you wearing a nappy, is that something you want to do? Even if it is well paid?" I shrugged, "It's better than waking up early every day to do a paper round." "Well, if that's what you want..." she said. So that afternoon, I took a photo and send it off. RAY'S STORY When I became spokesman for Pampers, I thought it would be an easy job for lots of money - I mean who needed much spokes-manning about baby nappies? But it was only weeks after I started that the memo was circulated telling about the development into adult nappies. And now, just eight months in to my job, I was already doing a pretty big interview on TV. "I'm here with Ray Collins, a spokesman for Pampers. Now, Mr. Collins, what do you say to the people who think that even if you manage to seize the small demographic of the incontinent and bedwetters with the developed Pampers range, this still doesn't qualify for the massive investment you're putting in?" "Well, firstly let's address the issue of the bedwetters and incontinent. First off, these Pampers will be both more reliable as a well-known brand and more available, so not only will most people switch to Pampers, a lot of bedwetters and their parents will start using them from a situation where they're not wearing nappies. Secondly, this is not the only demographic we're targeting. We believe that Pampers will become one of those things that most parents will keep on their children's shelves 'just in case'. And some adults may keep it on their shelves too. We'll target the nappies not as something you wear if you have no control, but something to use in lieu of toilets. For instance, long care rides, rides at theme parks, and long days or events where we'd rather not miss things by going to find a toilet. So while some may stay completely free of Pampers, most will be somewhere on the range from just keeping a packet in the wardrobe when needed, to wearing them on a very regular basis. It's really up to parents or the people themselves how often they're used." "Well, we have a caller on the line who agrees with you. Go ahead, Jackie." A woman's voice appeared out of the speakers, "Yeah, I'm a mother of four. My youngest is only two, and he wears nappies. I have a six- year old and a nine-year old who are both bedwetters and at the moment have to wear towels to bed because the only nappies in the right sizes are too leaky for them. I also have a thirteen-year old. I'm looking forward to the onset of these new nappies for a lot of reasons. Firstly, it will remove pressure I've previously had to potty train my kids just because they're about to outgrow nappies. I believe in a much more natural progression where possible. Secondly, of course, I will be able to give my bedwetters a much more dignifying nappy. And thirdly, I will no longer have to put towel nappies on the three eldest when I usually do. I put them in nappies for most car journeys, except to school, and whenever we're in a public place where we don't know exactly where the bathroom is. My kids don't mind having to wear the nappies, but Pampers will certainly be more discreet and attract less staring than thick towels in public places." "Thank you Jackie. Ray, any comments?" "Well, Jackie's described what we hope will be quite a typical family's use of Pampers. I'm glad she's looking forward to their release." As the phone conversations progressed, Ray became more and more secure in the fact that his company wasn't making any huge mistakes. JAMES' STORY Yes! Jubilation in my head reached a critical level as the letter came back saying I had been selected as not only the model for Pampers size 12, but the key model for the entire teen range! My Mum drove me up for the three-day shoot in London on her own way to a conference in Manchester. I was to stay in a hotel when the photos and films weren't being taken. We started as soon as I got there. The first day was for shooting pictures for the packaging. There were about twenty models for all the sizes. To make sure the nappies went on well and looked OK, there were professional nappy changers to put us in them. My changer took a nappy out of a box marked 'Pampers Prototype #00351-A-19 Size 12 Teen Dry Medium Double Strapped'. My picture was taken wearing that nappy, then one with single straps, then a pull-up. It didn't take too long, as they had the rest of the age range to get through in all their different types in one day. Being quite early, I had the rest of the day to spend by myself. I returned to the changing room, and took one of the double-strapped nappies and replaced my Pull-up with it. Then with all the fervour in the world, I savoured the sweet feeling as I messed and wet it. A few weeks after the photo shoot, they sent me samples of everything they had made with my pictures. Firstly, bags and boxes of all the nappies that had my picture on them! There was a bag of 24, a bag of sixty and a box of a hundred and twenty of each pull-ups, single and double strapped! That was amazing, at least I didn't have to buy my own for a while, and these would definitely tide me over until they came to the shops. They also sent me examples of ads. There was an A4 ones for magazines with me standing up in a Pamper, with the slogan 'Pampers are now growing as much as your baby grows, meaning there's always a nappy for everyone. Teen Dry: Inspired by Teens, created by Pampers.' There was also a scaled-down version of the billboard. That was amazing: I would be on billboards ten foot tall wearing a nappy for everyone to see! These simply said 'Pampers: Teen Dry' on them. Finally, I watched the video of the commercial we filmed. "You're fourteen years old. Although you've started to develop well, you still don't have the full faculties of your parents, meaning your bladder can't hold as much for as long. That's why you have a packet of Pampers Teen Dry, a nappy that you can wear on car journeys, to bed, out and about, or all the time. Made just like Original Pampers, they are much larger, with a thirsty inner core and a odour-suppressing cover. Pampers Teen Dry: Inspired by Teens, created by Pampers.' The video showed me at first crossing my legs in the car, then as soon as she mentioned Pampers Teen Dry, it showed me pulling up my trousers over a nappy, then in the car again much happier, implying I could wet myself at will. Then an image came on screen describing how they looked, then finally showed me asleep with the covers off, just wearing the nappy. I was the most famous nappy boy in the world. PETE'S STORY Since I was four, I had left nappies alone: so why the hell were they after me now? One school morning, the subject of Pampers came up. "Did you hear about Pampers extending their range? How crazy is that?" asked Ken. "Yeah I know. My Mum was taken in by all of it. She bought bags of sixty for me and my brother. She says they're for journeys and things." "Really? I thought my mum was the only one who's bought them," admitted Ken, "Thank God I'm not the only one." "Yeah, mine got them too. She hasn't said whether or not she's going to use them on me, but she's already stopped pressuring Jim (his brother) in to potty training - she's just going to let him go all the way up the range if he wants to." I piped in my experience the lady. "I've got it the worst then. You wouldn't believe what my Mum's got me doing. She's bought like two hundred in two boxes. I have to wear them to bed, on any journey longer than half an hour, if I'm ill, and public places." It sounded completely unreasonable, and it felt it too. But if you thought about it, some of what she had decreed had some sense in it. Firstly, I was an infrequent bedwetter, perhaps once or twice a month. And also, the bathroom was through my parents bedroom and when - on most nights - I got up to go and pee, I sometimes woke my parents. So wearing nappies at night solved those things. Then for those long journeys, we often had to stop so I could go to the bathroom. And religiously, every time we drove to wherever we were going on holiday, we didn't get to a bathroom on time and I wet myself. Although I didn't think half an hour was a reasonable time limit, wearing nappies on journeys did solve that problem. Wearing them if I'm ill was ridiculous. I'd always been able to get to the toilet when ill, but Mum said that it helped me just stay in one place and get better if I wore a nappy. The public places rule was the worst. She felt that if I didn't know exactly where the toilets were, I should have a nappy on. So that meant I had to wear nappies almost everywhere but home and school. At the time, I didn't tell my friends this, but I even had to wear them to other people's houses and keep some spares with me, in case I ended up sleeping over or just in case I couldn't use their bathroom for some outlandish reason. I hated it. That all happened the morning after my Mum had bought the nappies. Nighttime nappies were due to start that evening. After I had said goodnight, I went upstairs and grudgingly took the first nappy out of the first box. Looking at the pictures on the side, I worked out how it went on. Standing in front of it, I drew it between my legs, and bringing the straps round, attached the back to the front. Then taking my hands away, the nappy dropped between my ankles, just as my Mum came through the door. "What are you doing?" she asked. "Just trying to get this bloody nappy on," I replied. "Don't worry. I never said anything about you having to put it on yourself." "God, Mum. You are not changing me." "Yes I am, at least at first. I'll let you change yourself as soon as you know how to, but it doesn't look like you're doing too well right now!" she laughed. Grudgingly, I lay down on my bed. She threw away the nappy I had done wrong and took a new one. "Legs up," she said. They brought back memories of how she used to change my nappies. Lifting my legs also lifted my behind enough for her to slip the nappy under, then she folded it over me and pulled the tabs into position. "OK, now just pull it around so it's comfortable." I was incredibly glad she didn't want to do that particular bit for me. I tugged the nappy in to my groin, and it finally felt a bit more comfortable. "See, that wasn't so bad, was it?" "Mum, I'm a fifteen year old in a nappy. What could be worse?" "Lots of things, don't blow it out of proportion," she mused. "Hmmph. Suppose," I grumbled. "Now, don't remember. The point of that thing is not in case you use it by accident. If you wake up and you need the toilet, you have to go in the nappy." "Fine," I said. "Goodnight," she called as she left the room. I went to sleep, and woke up at three in the morning. In a tired reflex action, I got up to go to the toilet, and then remembered the nappy. I was suddenly very irritated. I was bursting, but I didn't think I was bursting enough to use a fucking nappy. But then I remembered the fact that these nappies weren't going to get out of my life at least until I moved out, and resisting it now would only make it harder and harder to do so as time went on. Plus, if I woke them up without proper reason going to the bathroom, they'd probably murder me. So, with one half of me wishing I was dead, I got back in to bed and let a little pee out. The warm sensation flooded my groin and backside for a moment before being absorbed away, leaving only a heavy sensation about my legs. Thinking that that wasn't so bad, I wet myself completely. The nappy warmed up and became much heavier, leaving what I could only think of as quite a pleasant sensation. Maybe having to wear nappies to bed wasn't such a bad idea after all. When I woke up, I was surprised to find that the underwear that I usually wore to bed were sagging, before remembering - again - that I was wearing a Pampers Teen Dry nappy. I remembered the sensation of peeing in a nappy wasn't as disgusting as I thought, and the feeling of the sag was now quite pleasant. But, now that I wasn't half-asleep, I remembered that even if it was the most fantastic feeling in the world, I was still wearing a nappy. I still felt like a baby. And the situation wasn't about to stop. I took off the nappy and showered before putting on my school uniform and heading downstairs for breakfast. We had to leave early, as my History class was going on a school trip to the Imperial War Museum. "Looking forward to your trip, Pete?" asked Dad. "Yeah, should be pretty cool. It's just like a huge room of decommissioned battle equipment." "Got everything you need?" asked Mum. "Yep," I said. "Lunchbox? Clipboard? Change of nappies? Books?" "Wait a minute, what do you mean, change of nappies?" "Don't forget," she said, "You wear nappies on long journeys and in public places. The journey to London is three hours during the rush hour and you're not going to have the opportunity to have any bathroom breaks. And even if you're allowed time to go to the bathroom when you're at the museum, you might not find it, there might be queues... anything could happen." "OK," I challenged, "If I can't get to the bathroom, where am I going to change the nappies anyway?" "Didn't you read the letter about this trip?" she asked. She picked it from the notice board and read from it. "'Given the popular onset of nappies for teenagers, the school understands and encourages the wish of some parents to have their son wear nappies during this trip, especially as there may only be a maximum of two toilet breaks at the museum, and probably none on the coach ride. Whereas individual toilet breaks are not permitted, boys will be allowed to break away from the group temporarily to change his nappy or have another boy change it for him, and nappy changes are expected to take place in the boy's own seat if he should require a change en route.' So you will neither be the only one to wear nappies, or to change them in public." (by the way, it was an all-boys school; they weren't just sexist.) That stunk completely, but those were the rules. I went upstairs and remembering how she had done it the last night, I put a nappy on and put six spare ones in my bag. We got on the coach late as usual, and by the time we set off, we were guaranteed to meet heavy traffic. "Did you read the thing on the letter about nappies?" asked Ken, a few minutes in to the ride. "Not only did I read it Ken," said Tom, "my Mum actually carried out what she said about nappies during journeys." "Yeah, my parents made me wear one too," said Charlie. "I've got one on as well," I said. "You mean I'm the only one not wearing nappies here?" asked Ken. "Odd one out," I said. We all laughed. "First time I've ever seen something where someone would want to be the only freak." It was about an hour into the journey when I needed to go. Usually, the school paid the extra for a coach with a toilet, but with the new Pampers, they didn't bother. I wasn't a good holder, and it was twenty minutes afterwards when my customary stream came. It was one of those little ones that no-one saw, but you definitely felt in your underwear, except this time I felt it in my nappy. "I really need the toilet," I said. Ken, sitting next to me, said, "I thought you were wearing a nappy." "Yeah," I replied, "But... I don't think anyone else is going to use theirs, are they?" Ken sniffed the air. It was a hot day, so if anyone had done anything, you'd be able to tell... just. "I can smell... well both things. You definitely won't be the only one." "I need to go, too," said Charile. "Me too," said Tom. "Well, I need to go too, but you don't hear me complaining," said Ken. "I almost wish I did have a nappy on." "Well, how about this," I said, "I'll put one of my nappies on you, Ken, then we can all do it at the same time." There were murmurs of agreement, so I took a nappy out of my backpack. Ken undid his seatbelt and pulled his pants down. "OK, just lift yourself up a bit," I said. He did, and I pulled the nappy under him and to his waist. He sat down and I taped him in securely. "OK," he said. "One... Two... Three... Go." I loosened my self, then put pressure on another bit, letting piss flow. Once I'd started that off, I started to dump. Once I'd finished, I looked around. Ken and Tom had already finished, and Charlie stopped soon after I did. "That wasn't too bad," commented Tom. "Yeah, it's better than being desperate to go." "It was great!" commented Ken. "Great?" asked Charlie. "Well... you know..." he said, "It could have been worse. Once you set yourself up for a terrible thing, even mildly unpleasant feels like midnight at the oasis." We accepted that; Ken had always had weird ways of putting things. "Shouldn't we change them now?" asked Charlie. "No way!" said Tom, "We can smell other people's pee, but I don't want to have been the first one to get a nappy change." It looked like no-one on the coach wanted to be the first to get a nappy change, but the smell and talking to people around us told us that most people were wearing nappies and most of them had used them. When we got to the museum, we were glad to be off the quite smelly coach. "Before we start," the teacher said, "There will be a bathroom break for those of you not wearing nappies. But everyone who is wearing nappies must get a partner and change before we enter. Follow me if you need the bathroom." I partnered up with Tom, and Ken with Charlie. I lay on the ground first as Tom took off my nappy, cleaned me and gave me a new one, then I did the same to him. As we were doing this, I noticed the three people following the teacher to the bathroom, holding their legs together desperately, with sixty or so other teenagers lying on the ground, receiving nappy changes. RAY'S STORY "Well, I'm here with Ray Collins once again, the Pampers spokesman. Ray, who'd have thought that just two years after our last interview, I would be interviewing you again wearing one of your products myself?!" I laughed, "Well, David, we've had a much better time with the new Pampers development than we ever would have thought. You yourself have found a use for Pampers we hadn't thought of: Broadcasters who can't just hold live TV while they go to the lavatory. We've also got schools who insist children wear them just in case, or who have their pupils wear them on trips mandatory. We have people wearing Pampers all the time just because they're easy. Our figures show that 75% of people under 18 are buying a new packet every week. This has become so popular that Government Benefits for parents of children under 18 now receive enough extra money to buy an average of 3.5 nappies a day if they can't afford them. Now, we are looking at developing the range in to all sorts of specialist nappies. Sports nappies, work nappies, nappies especially for lying and sitting down, extra capacity nappies, extra discreet nappies... The enormous input of money, as well as deriving large bonuses ! for all Pampers employees, has now gone in to a fund large enough to begin research in to even more odour-hugging materials. Pampers for adults, and especially teen males, are becoming the most important and common thing to buy in this country."
Pampers Evolution Episode 2 Summary: We continue to see in to a world where Pampers extend their range to all shapes and sizes. In this episode, we see the world change as they realise that almost every teen male in the country is keen on wearing nappies, and Pampers start to specialise for them. We catch up with the original characters and meet some new ones. JAMES As the proud father of the country's most famous teenage nappy model, Joe Downes' readings of any Pampers-related news over the Breakfast table had moved beyond the vague interest in stock market movements of last year, to fully fledged conversation of every aspect of the company that his son was advertising. I had spent much of the previous 12 months being relieved that while my brethren DL were busy being found out and shamed by parents, mine gazed upon adverts, commercials, billboards and packets of nappies showing their boy wearing what they had no idea made him happier than anything else could hope to. And yet they still talked about it with me, completely misinterpreting my hidden excitement as enjoyment of fame and large pay cheques. The year saw me use up my free samples up quickly, but not before Pampers released the extended range, allowing me to buy the nappies with his picture on the front. I was in a unique position, where most of the country's kids and teenagers had their parents knowing better and telling them when and where to wear nappies. I, on the other hand, being the most famous wearer of them, was said to 'know best' by my parents, who expected me to wear nappies just like other boys my age, but allowed me to choose my own schedule beyond their most simple requests: which I was always willing to do! My schedule was wide, but not so complete that I drew too much eyebrow-raising. Nights, in the car, during sports, in the pool, shopping and whenever he was home alone were some of the opportunities I took to wear nappies, and I got through a 32 pack every week, with a big grin from the clerk pointing at my picture at the front as I handed over the money. I received a letter almost exactly a year after the first release, asking me to come back to the Pampers advertisers in London for the week-long shoot for a product line they were simply codenaming Nextstep. My parents dropped me off to the same hotel I stayed in last time, taking the opportunity for their own romantic holiday elsewhere. I wasn't considering my week to be 'romantic.' My love for nappies had never extended beyond a satisfaction, and had not reached the sexual level that I didn't want to think about my parents enjoying. I never even felt the baby desires that I knew many of my jealous peers did. But I was certainly looking forward to the week... a lot. I had never imagined the great level my life could reach, and I couldn't even guess let alone imagine what was going on with this shoot... so it had to be good. I walked in to the studios with a smile, wearing a nappy just to show how committed I was. Dry - of course - I didn't want to seem helpless when I was changed in to a new product by the dressers. By the end of the week, I was exhausted but very satisfied... sad only that it was over until the great things I had been photographed in came on to the shelves. There were not only new kinds of nappies. Pampers also made a new changing table, big enough for anyone to use. They made wipes, extra large disposable bags, and all the other condiments you expected to see during a baby's nappy change, but just bigger. The ad examples I got a month later showed me lying happily on the table, in varying stages of nappy changes. They showed me throwing away my old nappy in a odour-sealing bag while wearing a new one happily. They showed me cleaning myself with a large wipe delicately placed enough to hide what needed to be. Ditto for talc and lotion bottles, and absorbent change mats. Then there were the new nappies themselves. Firstly, they took close-ups of me in 'before and after' dry and wet nappies, showing how effective the new indicator strips that they put on all nappies were. There was also a billboard with lots of pictures of me in various positions on a white background, all of me wearing different coloured nappies. The slogan said 'Pampers: Wearing nappies doesn't mean not being in fashion.' There were also ads pointing out the new odour- locking technology that Pampers had invested 2million pounds in developing was now in circulation and working really well. The most fun came from trying out the nappies that were new all over, not just on the surface. Firstly, a new brand called Ultradry was a much thicker version that had about three times the absorbent gel and strong plastic with three strong strips to hold the nappy against the severe sagging that would come from massive amounts of excreta. The slogan on most of the posters and ads was 'Pampers Teen Ultradry: an active life doesn't have time for all-day changes.' There was also the converse, Pampers Discretion. Very thin nappies that didn't hold much, but still could hold one dump and piss before leaking. The elastic cover also pushed the nappy back on to you, meaning it didn't bulge out. That in the conjunction with odour-lock meant the slogan was 'Pampers Teen Discretion: No-one will ever know.' The picture of me showed me in identical positions, one in a thin nappy, the other in clothes not giving the nappy away. There were also ads for strong yet supple Pampers Teen Active Fit sports nappies, that were designed not to leak when running and moving a lot. They were designed like boxers, and were only available in white... but with go-faster stripes of course. There was a picture of me running around a track in one of them. The A4 ad and the TV commercial shared the same explanation: "You're 15 years old. You are beginning to reach your physical peak, but you still want to wear a nappy. That's why Pampers have created Teen Active Fit, a nappy whose tight leg cuffs and brief-like design won't leak under pressure and is comfortable enough to perform at your best. Pampers Teen Active Fit: Inspired by Teens, created by Pampers." There were swimming nappies. "You're fifteen years old. You like swimming, but your nappy doesn't. (A shot of me uncomfortably swimming with a classic Pampers dragging behind me making the water look murky.) That's why Pampers have created Pampers Teen Waternappy. (The camera switches to me swimming fast down the pool in a comfortably tight yellow-green nappy.) A nappy with material that absorbs tightly only from the inside, and whose cover doesn't let anything in or out. Pampers Teen Waternappy: Inspired by Teens, created by Pampers." The commercial finished with me walking to the changing rooms, pleased with myself and both indicator stripes positive, the water as clean as ever. One of my favourites: "You're a teenager, so lazy days in are as much a part of your life as active days out. So you can stick around for a whole day without going through changes, Pampers have created Teen Wholedays, a nappy three times as thirsty as our biggest version that you can wear out. Pampers Wholedays, inspired by Teens, created by Pampers." The nappy was much thicker than the Ultradrys. It wasn't too tight, so it was comfortable and breathable, but once it got even half full, you couldn't do much more than walk very calmly around in trousers, or it would fall off or leak. The day we took the photos and ads for this nappy, I was asked to keep the same one on all day, and drink and eat a lot, so that by the end of the day, they have some footage of it used completely. It was a cool nappy to wear, the ultimate experience for Diaper Lovers. There were a few more photos being taken for developments in the baby, child and adult range, but over half of the developments were for teen males... with my face and diapered butt on them! RAY "Mr. Collins," said the TV interviewer I had gotten used to over the past year, "We've been proved wrong about this before, so we're not going to make any huge claims... but the re-evolution of Pampers, as it's being called, does seem like going a bit far this time." "Well, David, you would be right were it not for one important fact that everyone seems to be ignoring when criticising our new development. Nappy sales are up massively, but you are right about most of the demographic being satisfied with what we have already. All females, and males above about twenty or twenty five, they seem to either not bother with nappies altogether, just keep a packet in the wardrobe just incase, or wear them occasionally, which we're happy with. Most of the huge increase in sales are from the 5 - 25 male age group. This comes from parents who realise that young male bladders aren't strong and benefit from the support of a Pamper. Also from the fact they are just easier. Parents sometimes buy them just to point out they have the power to tell their kids to wear them. Some give their boys nappies because it's better on all sides for them to be wetting themselves ad infinitum than to be using toilets. Some actually put nappies on their kids purely for punishment's sake. But that brings me on to something else, which is the fact that most teenage males are enjoying Pampers, according to our studies. That means that so-called 'Diaper Punishment' has moved on to actually taking away nappies in some cases! Kids are punished either by not getting the feeling they are accustomed to, or by being forced to use the toilet. And at school, most schools don't allow toilet breaks or even toilets any more, in favour of nappy changes, so kids being punished may just wet themselves. I'm not saying that Pampers supports child humiliation, but it just goes to show that Pampers are popular enough to be worn customarily, and have become a way of life that's altered according to needs." "That may all be, Ray, but it still doesn't explain why you are making these developments." "Well, first of all, there are a few new nappies for adults and the female line, that make them more appealing. We are launching Pampers Adult Discreets with a vengeance, thinking that this will make people more likely to wear them without embarrassment. Baby nappies are staying largely the same, but we are homogonising the baby and the child range, so effectively, you'll be able to stay in baby nappies to the age of fourteen, before you have to switch to the teen range. IE, we're extending Baby Dry and removing Child Dry. This includes the baby designs for people this age, which responds to a lot of parental requests we've had to make nappies more calming and neutral for an age group that is rapidly becoming more appealed to by alternative cultures. This will also make parents less wary that their potty training child is about to move on past a baby range. That way, sales will increase because there will be even less pressure to potty train. The teen male range is being massively extended. This is not to increase sales, instead to reward loyal customers. Details of new and exciting types of nappies for teen males will soon be available in advertising campaigns." "That's all very well, but what do you say to the people who think that this encouragement you are creating not to bother with potty training is purely selfish corporate desire and removing dignity from our young people?" "That's pure trash. Potty training is a traumatic time for everyone, and bedwetting even more so. Parents are angry because if they fail, they'll either be forced to do a lot of washing, or buy expensive disposable or cloth nappies. Now, they no longer have that pressure because Pampers are available and cheap. In this day and age, there's no reason why young people should be subjected to a process as degrading as potty training, it's a patronising and unpleasant process. This means that if they avoid it at 'classic' potty training ages, no- one would ever consider potty training kids after the age of seven or eight, so they never have to go through it and can wear Pampers all the time. Plus, since 96% of everyone under twelve, 98% of males and 54% of females 12-28, it's more degrading to be the only kid who doesn't wear nappies. In schools without student toilet access, not being in nappies means dancing on the spot and shaking your legs to stop you urinating, otherwise you! wet yourself, both of which are more degrading that wearing nappies like your classmates." "Well argued, Mr. Collins. So, that's Ray Collins talking about the next development of nappies we'll be seeing on our shelves in less than a month." "On that subject too, David, I'm pleased to be able to announce that within months, Pampers will be opening their own shops in all cities and most towns. Most people won't have far to go to buy Pampers from our own shops, where they can not only buy nappies, but purchase accessories and receive advice from nappy experts." "Good to hear, Ray. In other news..." TONY (new character) My nappy development was stupidly, unfairly normal before Pampers grew past size 6. I acquiesced with potty training, never reaslising that when I succeeded my Mum would stop giving me nappies, which she did when I was 4, except for at night. I hung on to bedwetting religiously until they manipulated me in to stopping that too, when I was seven. After that, no matter how much I begged for nappies, I didn't get them. I became friends with a guy I didn't even like just so I could steal his Drynites whenever I went over. When he stopped bedwetting, I mysteriously no longer wished to hang out with the weirdo. When I was nine, I gave up even thinking about nappies, and when I was fourteen they developed the range. Oh, irony of ironies, the only DL I knew of in my class was the only one whose Mum did not buy him nappies. No matter how many "please Mum! Everyone else in my class wears nappies, I feel like such a freak holding on until I get home. I showered on her, she said she never wanted to go back to the house smelling like nappies. When they made the second development with the Odour-locks, this still wasn't good enough for her. She wouldn't even try it. My best friend Lewis had the way of life I wanted. Despite being continent, he wore nappies all day long. He had two wardrobes, one for clothes. The other was full of almost every kind of nappy Pampers made in his size. His parents were made aware that I wasn't a nappy wearer by my Mum, so they made sure I didn't wear his, although they obviously felt sorry for me. Obviously, this didn't stop me. There was always a packet of Pampers Teen Ultradrys hidden under my bed. It felt so bad though. Before, I felt almost guilty hiding the size 6 Baby Drys under my bed. But now that everyone wore nappies, I had no reason to hide any more, other than my Mother being selfish, and that pissed me off. I could only wear the damn things while she was out or sometimes in bed. A respite that would change things - if only for a little while - was a four-day weekend away that Lewis' family had invited me on with them to the South Coast. They had promised me, in secrecy from my Mother, that being a few hundred miles from her would allow them to 'bend the rules' sufficiently enough to let me not stick out so much. I got to their house early in the morning. Lewis was nappying himself in his bedroom when I walked in. "Hey," he said. "Looking forward to your nappy weekend?" "Yeah. Can't wait to get there and put on a normal-sized butt for once." "Don't have to wait, do you? Get one on now." I smiled. My Mum wouldn't know would she? And his parents were supporting me this weekend. I eyed the larger wardrobe in his room with the half-full nappy pail next to it. "Sure!" I said. "What kind shall we use?" he asked as he opened the wardrobe. While he chose, I took off everything on my legs. "Can I just have a classic Teen Dry? I'd like to get the original feeling." "Sure," he said, taking one out of the bag. I lay down and lifted my shirt well clear of the nappy area. I know I'd been wearing Ultradrys secretly, but this would be much cooler. Firstly, I would be changed by someone else, which was cool. Secondly, I would be able to wear my nappy openly. Lastly, it was a classic nappy, not one of the special Ultradrys I made myself wear because they lasted longer and didn't mean I had to risk exposure by buying nappies more often. The nappy felt absolutely perfect as Lewis put it on me. I could describe the feel of it against my skin, the tightness around my waist or even the wet warmth as I wet a nappy that didn't drink it all up instantly, like Ultradrys. But you don't need to know about that. The feeling was nothing more or less than perfection. I don't know how to explain it better. Perfection. We got in to their car which carried me, Lewis, his 13 year old brother Kevin and his parents amply. I sat happily down in passanger seat with a pleasant squish of the wet gel. Fifteen minutes later, with a smile and a suggestive nod to Lewis, I had a happy and long shit in my nappy. A few minutes after his Mum said, "Tony, if that smell's you, then our rule is that we change nappies within five minutes of pooing in the car. Do you have your nappy bag there with you?" "I don't have a nappy bag, Kathy. I'm wearing one of Lewis' Teen Drys." "Oh, yeah, I suppose you wouldn't. There's a Pampers shop in a few minutes time, we'll go in and get you some stuff." I smiled broadly in anticipation, and a few minutes later, Lewis, his mother and I walked in to a shop with a Plastic Pampers logo jutting over the top of a turquoise banner. A picture of that lucky Pampers Teen model in an alluring pose and a turquoise nappy stood at the back of a display of nappies on manikin butts in the window. When we walked in, my smile grew. Even though they'd been open for six months, I had never seen inside a Pampers store. There was a massive display of Pampers bags up and down three walls and one side of a centre isle. The other side of the aisle and its facing wall was full of various accessories baring the Pampers logo. "If you're anything like Lewis," his Mum said, "You'll go through about ten or eleven nappies a day. Pampers make one- day multi-pack kits, so we might as well get four of those." We picked up four medium-sized bags. Five of them were teen-drys in five different colours. There was one Ultradry, two Discretions, one Swimmer and an Active Fit. That looked pretty cool, and being expected and invited to wear ten a day was amazing. Next, she took us to the accessory aisle and bought me a nappy bag, a change mat, two packs of wipes and a box of forty disposal bags. We paid and left. She made all of us get in to the back of their van, where there was enough floor space for us to change each other. I changed Kevin's baby dry, he changed Lewis in to a Wholeday and Lewis changed me in to one of my new Teen Drys, throwing the old one in to the car's nappy disposal. I spent the rest of the weekend in nappies, as promised, and made sure each one was particularly wet and messy before I savoured the feeling of a new one on my backside. Occasionally, I was appealed to so much by 13 year old Kevin's Baby Drys that I pulled one on. They were tight - snug - but they fit, and the shapes and animals adorned all over the cover were attractive, but not worth the slightly uncomfortable smash-down of parts by the tightness. And the weekend was so much fun that I had big plans for big changes when I got home... my mother's alternative to the choice of giving me nappies would become quickly unbearable. PETE Our trip to the War Museum a year ago was the school's first major experiment in nappies, and it proved that it worked. Sixty of us were nappied, including my pal Ken whose Mum hadn't jumped on the Pampers bandwagon by then, but we leant him our nappies out of solidarity. (After him and his Mum realised their popularity, he became the biggest nappy-wearer of us all.) There were three unnappied boys who regretted nappy refusal after the trip was extended and the coach stuck in traffic on the way back. All three wet themselves and Gareth the Geek, who thought not wearing Pampers was cool, shat himself. They were all given punishment certificates. Punishment certificates were inspired by the nappies. They meant that the school asked parents for permission to spank, or for parents to come in and spank their sons. The alternative was a good old fashioned detention - of 20 hours to be made over 20 consecutive days. They were all spanked at assembly the next day and since then, most parents - including mine - have given pre-permission for spanking. The other aspect of the school's new r�gime was the replacing of pupil toilets with large changing tables. Ask me a year before about this and I would have scratched your eyes out. Now though - I didn't mind so much! A changing table stood at the back of every class room laden with nappies from size 8 upwards. Every morning registration, everyone had to drop their trousers for inspection by the teacher. It was OK not to wear nappies, but if you didn't then you couldn't use the toilet, you had to use a potty at the front of the classroom. If you wet yourself, you were punished. If a nappy leaked, you and your last changer were arbitrarily punished, no questions asked. Nappying at school was strictly organised. Most teachers allowed you get your nappy changed even if they were never the kind to grant toilet breaks, because nappy changes could take place in the classroom with you still listening to the lesson. Used nappies had to be rolled in to themselves with all the shit inside and thrown away into the sealed containers. Shit was wiped away using dry paper, then you were allowed one and only one baby wipe to refresh and clean. If you didn't think that was enough, you were allowed one dose of both lotion & talc per change but they had to be applied with paper towels. Sometimes this was so uncomfortable, you'd piss yourself straight after for some warm relief. In addition, no-one was recommended to wear trousers during lunch & break. This was because many nappies leaked when running around, so this was a way to prevent parents getting angry about ruined clothes. Pupils who ignored this advice and leaked were given double punishment. Sports & PE required everyone, even the unnappied, to wear Pampers Teen Active Fit. During summer, we weren't allowed to wear anything but them. So, as you can imagine, life at my school was pretty cool! It was a normal lunchtime. Me, Ken, Tom and Charlie were hanging around the playground in shirts and nappies. A large-group of second and third years (12-14 years old) were standing near us in Baby Drys. Our Teen Drys were plain, coloured at best. I looked with interest at the Baby Drys on the fourteen year olds. The plastic covers were covered in multicoloured 3D shapes, with a big picture of a smiling cartoon animal over the front strip. The baby indicators simply used a circle in the middle of the front and back that disappeared when used. I observed one kid's nappy as both circles slid away and yellow & brown stains appeared in lieu. I shook myself out of this, as did the rest of my mates. We were all embarrassed slightly that we were all so interested in watching a thirteen year old wet a Baby Dry, and none of us mentioned it. We all started talking again, but it wasn't before long that we noticed the large group were all pulling off their nappies. We watched, agape, a! s they tore them off, and threw them, each one full of shit, at the nearby parked Headmaster's car. They ran off, naked, pulling spare nappies around them hurriedly, to remove the identifying aspect of not wearing nappies. Instantly, a teacher came out and spotted us all smiling at the audacity. She yelled at us, jumping to the conclusion that it was us. We opened our mouths to protest, but it was no good. They wanted scapegoats, and before long we'd gone all the way up through the change of command and were in front of the deputy head. We said that we don't wear Baby Dry, but they said we could clearly fit in them and use it as a red herring. We said there were four of us and twelve nappies on the car, but they said nothing stopped us preparing them all earlier. We said we could identify who it really was. They told us to shut up. The deputy head smiled as he pulled out our records. All your parents have given us authorisation for level 1 punishment. We all exchanged quizzical glances - we had never read the punishment letters that our parents had signed, and didn't know what level 1 meant. He told us to wait in his office, and ten minutes later he lead us all in to the auditorium, where the entire school was gathered. We were lead on the stage. The deputy head said, "These four were found throwing dirty nappies on the head's car. This is an abuse of the nappy system, clearly. You all have the privilege of seeing the first stage of the punishment of these miscreants." Prefects walked on the stage, pulled off our shirts roughly and went off again. We were just standing on the stage in front of the entire school in nappies, some of them dirty. Even though everyone had gotten used to wearing nappies, seeing everyone wear them, and changing other people's dirties, people were still already laughing at us. Especially the real perpetrators, who were sneering at us. The deputy head told us to take off our nappies and clean the shit of our butts with out hands, then wipe them clean on the nappies. We did it and we were laughed at - hard. Then he sat on the public spanking chair - we knew what was coming. You were usually asked whether or not you wanted to be spanked a certain number, normally 10, with a thin loincloth or twice the number with a nappy, but it looked like he had chosen a brand new naked option. There were usually only two or three people to receive public spankings every week, but this looked like a special case. He called Ken up first. The deputy put a cloth over his lap, and bended Ken over it, bottom up. Then - for the first time - he took out a plastic plank with holes in it. "This, ladies and gentleman, is part of the result of receiving a Level 1 Punishment. Thirty public spanks a day with this paddle." Without further ado, he began spanking Ken. He was a strong man and didn't bother holding back. Ken's arse was red and sore by the tenth unjust stroke, and the thirtieth saw him crying and desperate to rub his backside, but unfortunately couldn't as his hands were tied together specifically so he couldn't relieve his pain. I was next to be called up. I lay over the cloth gingerly, and screwed up my eyes. I listened... felt the air as the paddle fell down, down and down... All the spankings were complete. We stood at the side of the stage, backsides red and sore and hands tied together. My backside hurt like a son of a bitch and it was all I could do not to cry like Ken. "Since these four can obviously not be trusted with Pampers for a while, they will spend the remainder of their punishment week wearing cloth nappies," he said as he opened a chest and pulled out a stack of towels. "They will not be allowed changes, and the only time the padlocks will be taken off will be when a teacher is spanking them. The nappies will not be cleaned at all, and will be put on as soon as they come to school and removed only when they leave for home. Clothes will obviously not fit over them, not that we would allow them if they did." It sounded horrific. Three other teachers came on the stage, and nappied us all publicly in four towels each. They used large pins with holes that they padlocked. On top of everything else, a pair of plastic pants. And thus begun a terrible bout of Diaper Discipline we didn't even deserve. The next day, as soon as registration started, we were taken to the front of the class, stripped off and paddled. The teacher then made us all bend over chairs and the rest of our class circles around and were allowed to spank each of us once with a hardback book. Then we were laden embarrassingly in our dirty nappies from yesterday. We didn't even get the same ones - I was sitting in Ken's mess, he had Tom's, Tom had Charlie's and Charlie had mine. Luckily for me, Ken's was the dirtiest and wettest - it was gross. We had to share the same four dirty nappies for a week. We were spanked the same way too. After a week, we were allowed to return to normal, but had to return for regular spankings for another two weeks. During the second week, though, some parents came to look around the school for their kid. They saw us lining outside the spanking room and asked what we did. We told them "We didn't do anything, but we were caught in the vicinity of the headmaster's car after some second years threw dirty nappies on it." "But..." said the Dad, "We only live next door to the school... we saw the kids who did it!" We went in to the spanking room and tried to tell the spanking teacher, but he wouldn't listen. From our yelps, the guy outside came in and told the teacher. The kids who really did it were identified, and after profuse apologies from the staff, we were allowed to administer punishment. That day, the real perpetrators were called to the stage and we were told to do exactly what we wanted to do with them. We had control of their punishment for two whole weeks. After some discussion, we decided to spank them with a paddle thirty times at the beginning and end of every day. We would also spank them by hand fifty times at the beginning and end of every break and lunch time. We would let them keep Baby Drys on, but we would be in charge of changing and would have surprises for all changes. So we took three kids each and paddled them hard sixty times to get them started. The next day was my favourite for a while. Excused from registration, I went to the classroom in which my three punishees were in. The teacher gave me all three of them, and I took off their clothes personally. Each took off his own nappy, and I cleaned off the dirty one with paper towels. Then I put each one over my knee and paddled them thirty times. I then put them in a circle and had each spank each other. Me and the rest of the class laughed as they gingerly slapped and squealed in pain at the same time. Finally, I showed their classmates how to change their nappies. The old one had to be cleaned with paper towels very roughly. They then had to spank the nappied one fifteen times by hand, which I demonstrated twice on the same guy to make sure they got it! After that, a new Baby Dry two sizes too small had to be put on them. Just because I could, I spanked each one ten more times with the paddle. Then I left, telling the rest of the class to spank them as much as they wanted before putting new nappies on them. I looked through the door with a happy mirth as the rest of the class rushed them, spanking their butts while laughing. Check mate. TONY They dropped me back off at my own house, and I went inside. I told my Mum all about the weekend and all the stuff we did. Finally, I asked, "Do you smell anything?" "No, nothing. Do you?" "No, I don't. I'm just making a point." I smiled, stood up and dropped my trousers. Pointing to the indicator stripes, I said, "I've been wearing nappies all weekend. This one's been wet and messy since I came in, and you can't smell it. So that means, there's no reason I shouldn't wear nappies." Her face fell, and with vehemence she said, "I've told you before, Tony, you're not wearing nappies. I've had enough of changing nappies." "I don't want you to change them! I want you to buy and then put up with them!" "NO!" she shouted. She leaped on the nappy and pulled it off violently. "GO TO YOUR ROOM!" I did, and with a smile, shat myself on the way out. Without a nappy, it dropped on the floor. "GET BACK HERE YOUNG MAN!!" I walked back in, smiled and started peeing. "What are you doing?" "I've shown you that nappies don't smell so you've got no reason to stop me wearing them. And if you won't let me have them, there's no reason I should run around looking for toilets. Your choice is now between buying nappies for me or cleaning up this." I pointed towards my butt, which was dropping another shit on the floor as I spoke. Livid, she pulled me on her lap, and grabbed for a nearby hairbrush. She started spanking, smudging the shit over my reddening butt. Showing stubbornness, I continued peeing on her lap, which only spurred her on, continuing to spank hard. "YOU... ARE... NOT... WEARING... NAPPIES... YOU... WILL... USE... THE... TOILET..." she repeated over and over, one syllable a spank until she had said it all five times. I just kept screaming, "YES I AM! I'VE HAD ENOUGH OF BEING THE FREAK." I never let her stop me. I didn't use the toilet at all, and made sure to wet myself over her favourite furniture. Eventually, she got sick of spanking me for it, and we discussed it. Eventually, she agreed to buy Pampers Discretion. I could wear them anywhere except home, but I could have them at night. It was a start.